Egham Orbit, Achieve Lifestyle Egham, United Kingdom
SPATIAL OPTIMIZATION AND ENHANCED USER FLOW A GYM FLOOR LAYOUT RE-IMAGINED
Life Fitness / Hammer Strength and Achieve Lifestyle carried out a collaborative design consultation to establish a new and improved gym floor layout. Achieve Lifestyle wanted to incorporate a wider range of equipment, enable small group and personal training, and integrate a dedicated recovery zone, whilst also improving the flow of users throughout the facility. Working with a trusted third-party supplier, Life Fitness / Hammer Strength was also able to advise on the flooring and lighting to create a space that balanced inclusivity, performance, and engagement; key factors in Achieve Lifestyle’s commitment to continuous improvement and community benefit.
MAXIMIZING INDUSTRY TRENDS MEMBER FEEDBACK
In choosing an equipment provider, Achieve Lifestyle wanted more than just a supplier. Life Fitness / Hammer Strength advised on the latest trends, taking on board staff and member feedback to design a re-imagined gym floor that catered to all training abilities and interests.
The new gym features a larger functional training zone with SYNRGY180 to support individual, small group and personal training, a dedicated free weights area and performance training space. For strength enthusiasts, an improved training zone with Hammer Strength Racks and Plate-Loaded equipment was created, also featuring Life Fitness Insignia Series Selectorized pieces. The cardio zone is equipped with Aspire Series equipment featuring Discover SE4 consoles, Life Fitness’ most advanced cardio console. A recovery zone was also created to provide members with a holistic solution that supports their health and wellbeing.
TRAINING AND EDUCATION IMPROVING STAFF CAPABILITIES AND CUSTOMER EXPERIENCE
To ensure a consistency of support to members, Achieve Lifestyle wanted facility staff to have an enhanced understanding of the 70+ pieces of new Life Fitness, Hammer Strength, and ICG® equipment. Life Fitness Academy delivered comprehensive training to gym and support staff, including personal trainers, in-line with the operator’s strategic aim of boosting PT revenue.
Training was also delivered on member engagement strategies and front of house skills. This was combined with marketing support from the Life Fitness / Hammer Strength team to promote the gym re-launch. Members were able to experience the new gym using a VR headset and walkthrough video prior to install; this was not only an effective retention tool, but it also aided new membership sign-ups.
DIGITAL FIRST INNOVATIVE SOLUTIONS FOR THE FACILITY AND ITS USERS
Throughout the facility, Life Fitness’ Digital Solutions were integrated to improve operational efficiencies and enhance the experience for members. Facility Connect provides advanced analytics and insights into equipment usage, so Achieve Lifestyle can make data-driven decisions to optimize the gym’s performance. Staff can also manage software updates and maintenance, extending the lifespan of equipment and minimizing downtime for users.
Puck Sensors have been strategically positioned around the gym floor, which users can connect to via their Smartphone and access on-demand workout content and instructional videos tailored to the specific workout area. Exercisers can also access 500+ on-demand cardio experiences and custom content via Life Fitness On Demand+, available on the Discover SE4 consoles that feature on the gym’s cardio equipment.
Members
Life Fitness, Hammer Strength and ICG® equipment
Gym floor space
IC5 Indoor Cycle
Bluetooth pairing, ANT+ data streaming, advanced magnetic resistance and an intuitive LCD combine to deliver a powerfully engaging exerciser experience that includes data exchange between devices and the Coach By Color intensity guide.
Insignia Series Leg Extension
Designed and engineered to allow exercisers to take the next step in their fitness journey, the Insignia Series Leg Extension features a 100-degree angle between the seat and back pad for added comfort full quadriceps contraction. This leg extension will help users increase their strength while performing biomechanically-supported lifting motions.
Premium Insignia Series selectorized strength equipment, such as this leg extension equipment, features intelligent touches and design elements that result in a natural feel and a truly memorable experience.
HD Air Bike
The Hammer Strength HD Air Bike is not just another bike.
It’s built to a higher standard, the Hammer Strength standard. The rugged bike takes a pounding and endures the intense workouts your athletes put it through. Invest in a performance trainer that’s built to last and built to handle the challenges of even the most demanding athletic facilities.
Impact Suppression Platform
Hammer Strength Impact Suppression Platforms suppress the impact from weights being dropped, reducing the risk of damage to your floors, bars, weights and plates. With the Impact Suppression Platform and a full lineup of best-in-class Olympic racks, bars and bumpers, you can create the toughest, and one of the most quiet, Olympic training stations in the performance section of your club.
Discover SE4 Console
Introducing the Life Fitness Discover SE4 Console — a state-of-the-art console available in 24" that captures the attention of exercisers, provides a multitude of immersive workout experiences and gives fitness facilities the power to create custom-branded content.
A large, visually rich 1080p touch screen employs cutting-edge AIT technology for an incredibly responsive user interface. The 24” screen (also available in 16”) is both intuitive and stylish and allows users to choose the cardio experience that’s right for them.
Connectivity is at the heart of the console, exercisers can seamlessly sync a smartphone, tablet or other device using Bluetooth or NFC technology.
With Discover SE4, the exerciser experience is key. Through Facility Connect, you can enable access to more than 500 Life Fitness On Demand+ fitness experiences, and facilities can create custom-branded content that appears on the console.
The Discover SE4 Console gives you the freedom to extend your brand into the cardio experience. It puts exercisers in the driver’s seat — whether they want truly immersive entertainment, advanced data and tracking or seamless connectivity.
SYNRGY180 System
The SYNRGY180 training system saves space by doubling as a wall-adjacent accessory storage unit and functional training rig. It's designed for small group training—instructor led or not—to fit any exerciser’s fitness level or coach’s programming needs. It’s a modular system that can be custom-configured as a simple single-bay training rig or expanded to be a full room multi-bay training rig with a variety of HIIT elements.
HD Athletic NX Half Rack
The most popular rack configuration, the HD Athletic NX Half Rack combines space efficiency with a full storage solution.
Plate Loaded Hack Squat
See how our Plate Loaded Hack Squat is engineered for quad development, driving lower-body strength with a 45-degree pressing angle that emphasizes knee flexion and extension.
Aspire Elliptical Machine
A streamlined, all-purpose elliptical that offers inviting and effective workouts for a wide range of exercisers. The Aspire elliptical is built with the advanced biomechanics and focus on durability that Life Fitness cardio has earned a reputation for.