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NEW PRODUCTS
Plate Loaded Super Fly
The Plate Loaded Super Fly isn’t your typical fly machine. Designed to push the boundaries of chest training, it offers both flat and decline fly positions, giving athletes the flexibility to target the chest from multiple angles for maximum muscle engagement. The multiple, flaring FreedomFly back pads allow the shoulders to move freely and deeper during each rep—without rubbing or restriction.
Whether you’re chasing strength, endurance, or muscle definition, the Super Fly takes your chest workout to the next level, providing superior range of motion and optimized comfort for every press and fly movement.
Plate Loaded Super Squat Press
Customer Success Stories
01 /02BRANDS THAT CHOOSE LIFE FITNESS
Why Leading Facilities Choose Life Fitness & Hammer Strength Over Piecemeal Suppliers
Reduce complexity. Elevate consistency. Maximize impact. One Partner. Every Need.
Managing multiple vendors might seem flexible, but the hidden costs-time-consuming coordination, inconsistent aesthetics, and disjointed service-can erode your efficiency and your brand experience. That’s why more leading fitness, hospitality, and recreation operators are turning to Life Fitness / Hammer Strength as their single-source partner.
| Key Criteria | Life Fitness / Hammer Strength (1-Stop Shop) | Piecemeal Vendors |
| Product Breadth | ✔️ Cardio, strength, functional, accessories, recovery—all in one place | ⚠️ Requires multiple vendors to fill key categories |
| Visual Cohesion | ✔️ Unified design, branding, and color options across zones | ⚠️ Inconsistent look and feel |
| Procurement Simplicity | ✔️ One PO, one contract, one partner | ⚠️ Multiple negotiations, POs, and billing cycles |
| Facility Design Support | ✔️ On-staff experts + 3D planning tools | ⚠️ DIY or outsourced at extra cost |
Delivery & Install Coordination | ✔️ Managed logistics, install, and timelines | ⚠️ Risk of delays and coordination issues |
Training & Programming | ✔️ Integrated digital workout solutions | ⚠️ Varies widely or not offered |
Service & Warranty | ✔️ Centralized service and parts support | ⚠️ Fragmented and harder to manage |
Digital Integration | ✔️ Interconnected ecosystem across cardio + strength | ⚠️ Minimal to no tech integration |
Brand Trust | ✔️ Preferred partner to global fitness, hospitality, and rec brands | ⚠️ Lower visibility, less trust |
Strategic Partnership | ✔️ Long-term support beyond the sale | ⚠️ Transactional or short-term focus |
Your time, budget, and member experience matter. Don’t settle for fragmented solutions.
Simplify your facility. Partner with the global leader in fitness solutions. Contact us to plan your unified, high-performance space.
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